Client: Packlane
I partnered with Packlane’s Head of Product to lead the creative direction of this landing page and wrote all of the web copy.
This landing page helped to establish Packlane as an authority in developing new print-on-demand technologies. The fun and playful tone of this project meant the copy needed to match the stunning product photography.
This page also helped to:
- Drive custom holiday packaging orders through personalized design options
- Establish thought leadership around white ink printing techniques
- Capture customer data and interests for future marketing
- Promote upgrade opportunities to premium printing options
- Associate Packlane with seasonal, gift-oriented use cases
“White ink is back by popular demand and just in time for the holiday season. From jingle bells to jolly old Saint Nick, your festive packaging designs will pop with pure perfection.
