Client: Packlane
This email was written for the launch of Packlane Plus 2.0 to drive sales for clients needing high-volume box orders. Packlane Plus 2.0 was a white glove custom packaging service for large orders of 2,000+ units.
The purpose of this email was to announce a major expansion of an upgraded, robust custom packaging solution able to meet and exceed customer needs creatively and effectively at any scale.
It was effective because it used the following structure to drive home a compelling message:
- Engaging subject line
- Highlighting product improvements
- Customer-centric pain points
- Expanded product offerings and product variety
- Low-cost prototyping to remove cost barriers
- Clear and direct CTA
- Future offerings
- Commitment to customer service
This email strengthens niche relationships while expanding awareness of differentiated services by showcasing the renewed ability to deliver almost any custom packaging imaginable. It gives brands a reason to reengage and consider packaging consultation discussions to explore new business opportunities.
