Client: Packlane
This case study explores how the direct-to-consumer bread company Father Time Bread increased revenue by 20% and subscriptions by 25% after partnering with packaging provider Packlane to ship its fragile loaves intact.
Unable to rely on supermarkets, Father Time Bread needed premium, protective boxes as quality packaging was vital for its business model of shipping fresh bread nationwide. After an arduous search, Packlane’s online box builder, full-color printing, and low order minimums were a “game-changer” for customizing packaging.
The case study proves that investing in custom packaging paid dividends for happier customers, greater retention and referrals, and increased revenue. It illustrates how custom packaging can directly enable and accelerate disruptive e-commerce businesses.
